Pooja Singhal’s engagement with traditional arts has been profoundly shaped by her familial background, which has long been characterised by an appreciation for heritage and craftsmanship. Raised in an environment where artisans and craftsmen were a constant presence, she developed an intrinsic understanding of the artistic traditions that informed her cultural identity. Singhal’s mother, a highly respected figure within the artistic community, was a dedicated collector of traditional artworks, and this exposure played a formative role in fostering her commitment to the revival and preservation of these art forms. Pooja Singhal holds a Bachelor’s degree in Economics and an international Master’s degree in Business Administration from KATZ, University of Pittsburgh. Her academic background combines a deep understanding of economics and business strategy with her passion for art and cultural preservation. Her professional trajectory has consistently reflected a dual identity, both as a cultural entrepreneur and as a member of a distinguished business family. She hails from a lineage of entrepreneurs, with her grandfather being a pioneering figure who established himself in
the city and made a significant social impact. In recognition of his contributions, a road was named in his honour after his passing. Now
in its fourth generation, the family business ranks among the top 100 businesses in India. While she remains a silent shareholder, her
professional pursuits have diverged towards the cultural sphere, where she has established an independent legacy through the revitalisation of traditional arts. An active member of the Delhi Crafts Council and the Sahachari Foundation (a charitable trust committed to fostering an inclusive society through education, culture, health, and community development), as well as a patron at FICA and the Collectors Programme at India Art Fair, she has leveraged her business acumen to create sustainable models for artistic revival. In 2018, she formalised her efforts by establishing the Tradition & Beyond Atelier, dedicated to promoting some of India’s ancient and finest traditional art forms, such as Pichwai and miniatures, amongst others. Her predisposition toward philanthropy, particularly in the fields of art and culture, has enabled her to build an independent legacy, extending her impact across both handloom and visual arts.