Jasmine Shah Varma has been immersed in the world of art for over two decades. She began in journalism as an art reporter, and then moved on to becoming an art curator. She curated numerous solo- and multi-artist shows for over a decade, and then began Indian Colours, a venture aimed at making art accessible to art lovers everywhere. She licenses images from some of India’s finest artists and turns them into objects of everyday use meant for the masses. Art lovers get fine art at affordable prices, and artists get royalties on products sold. Jasmine is passionate about promoting young Indian artists.