TAKE on Art magazine launched its 16th issue, TAKE Business on 29 January 2015 at Dusit Devarana, hosted by Bhavna Kakar. The magazine was launched as part of the India Art Fair 2015 inaugural party that attracts the dignitaries of the art world from India and abroad.

TAKE Business

What are the mysterious ways in which the art world works? It is undeniably built upon commercial transactions amongst other things and consequently the market. The circuit gives the impression that it can easily be mapped by defining networks that include dealers, galleries, auction houses, collectors and museums. The ways in which art can be marketed does not reduce itself to billboards, commercials or advertorials – the idea itself seems absurd. Auction houses, galleries and art fairs probably indicate a straightforward economy, but throw in the proliferation of biennales, foundations, residencies and funding agencies, and the possibility that one work can simultaneously access all these spaces, we have an alphabet soup, not a sure shot formula of demand and supply. This issue hopes to somewhat loosen this knot of various strands, and observe if there indeed is a method to the madness of the art world.

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